Web Marketing is a mix of online tools and marketing strategies that, if developed and used with a precise methodology, will ensure the visibility of the company and the maximization of ROI.
Each web marketing project begins with careful planning, and in particular:
- Analysis of the products /company/environment
- Analysis of the target of interest, in terms of features, interests and the web behavior
- Competitor Analysis and relative benchmarking
- Definition of objectives and communication strategy
Development of a marketing plan, which covers various areas of specific activities according to the customer needs:
- Web design: analysis of all graphic elements, creation of the website, and uploading content (text, images, video).
- Web marketing: Social Media, SEO & SEM, Web Advertising, Web Analysis, E-mail Marketing.
- Corporate Communication: strategic consulting for market segments, image and corporate identity and reputation; organization of events; Public Relations; Managing Community.
Being focused on tourism, Sportnet has a thorough understanding of the dynamics of the travel market and web channels that contribute to the spread of the brand (hotel or destination) and stimulate the potential tourist to make the trip and choose a specific destination.